Asus released its latest wearable, the Zenwatch 3, last year. It followed the Zenwatch 2 from 2015 and the original Zenwatch from 2014. With this once-per-year release cadence you’d think that Asus was pretty satisfied with its devices’ performance in this market, but apparently you’d be wrong.
According to a report said to be coming from “sources of Taiwan’s supply chain”, the company is barely selling any smartwatches. It’s allegedly only been ordering 5,000 to 6,000 units on average per month recently. Let that sink in for a minute, then compare it to Apple shipping more than a million smartwatches each month (for a 3.5 million total in the first quarter of this year).
So it’s no wonder that Asus is reportedly seriously considering just giving up on this market, and discontinuing the Zenwatch line. Whether this means the Zenwatch 3 will continue to be available or not isn’t clear, but chances of a Zenwatch 4 ever seeing the light of day are incredibly slim – and not because of tetraphobia this time around. One word of caution here has to do with the origin of this rumor, so until it’s confirmed by other sources do take it with a pinch of salt.