We have all attended MLM opportunity meetings at one point or another. My primary company actually has a mantra: “Events Drive Success” and when I started in the business, I attended meetings. I also dragged along friends and family; though have stopped talking to me. I did have some success, however, I was quick to learn that there is a better way to enroll distributors into your business.
I often work from my laptop at a local coffee shop. Although my home office overlooks a bay, I too need a change of scenery once in a while and today was one of those days. While responding to some email over the last hour, I could not help but notice a fellow network marketer walk past me carrying several boxes and crates. Two trips later and about 45-minutes of work, she had transformed the back meeting room into a product showroom for her business. She welcomed about six guests, and her business presentation lasted about 45-mntes. At least two guests looked like they were dragged to the meeting; they appeared to have little interest in the presentation.
Are you still building your business this way? Do you have much success dragging your friends and family to these meetings?
Not long ago, I was doing the same thing. Two nights a week, I would attend and often facilitate these opportunity meetings. I spent every week calling, convincing, and sometimes dragging friends, family, and people I met to these events. I picked people up, offered to buy them lunch or dinner, and drove them home just to get them to attend the opportunity meeting. While these meetings did provide some results, more often than not people had little interest in intending. Most of the time they went just to get me to stop bugging them about my business opportunity, and if they did join my business, they never duplicated.
Building a business does not have to be this hard!
Online marketing allows me to directly market to individuals who are seeking a home-based business opportunity. These are opportunity buyers, and many already have some experience with MLM businesses. Instead of chasing down and forcing people to look at my business, prospects call me to get started; sometimes they just join on their own without any help from me. Instead of chasing a few leads a week, I have hundreds that seek me out, return my calls and emails, and are excited to join my business. My income has doubled, I now have team members in other states and countries, and best of all the people who join my organization are serious about building a home-based business.
Business opportunity events are a typical business building tool for many companies. As I continue to write this article, I could not help but notice another MLM distributor carry her presentation materials to the back conference room of the coffee shop. Ironically, she represents a competing company of the first presenter. I suspect that she too will have minimal results from her effort.
Attraction marketing has helped me to build a very successful team with much less effort. I no longer have to chase people to attend meetings and show them my business. I have learned how to create an endless supply of well qualified prospects who want to join my business. In the past six months, I have become an executive in my primary business, and I am currently one of the top 100 money earners in my company. I do still attend local events, but only when I have a local prospects who call and ask me to meet and attend an event. I have become the hunted instead of the hunter, and I no longer have to drag people to local events… If had only started my business with this system.
Jeramy Colvin is an Attraction Marketing expert who specializes in helping MLM distributors withs. If you would line to learn how grow a profitable MLM using a simple system, click on: .