Business

Apple will go after educational market with cheaper iPads next week

Apple is reportedly ready to announce a cheaper iPad model geared towards educators and students at its upcoming March 27 event in Chicago.

Apple’s new focus on education and a potential release of a lower-priced iPad for students is directly aimed at a market that’s dominated by Google Chromebooks and Android tablets.

The educational market is worth around $17.7B globally and Google holds a big chunk of it – 60% share.

Currently Apple’s cheapest iPad will run you 399 for a 32GB variant. On the opposite end there are a bunch of Chromebooks by Asus, Samsung and Acer that cost below $300.

Apple may also be working on a cheaper Mac, aimed at students but it will be announced later on.

Source