Apple shares 8 things to love about the iPhone 8 in its first ad

Now that the iPhone 8 and iPhone 8 Plus have finally become available to purchase in the first wave of countries, Apple is starting its big marketing push for its latest smartphones.

The company released the first ad for the duo today. It’s basically a list of 8 things to love about the new iPhone 8 – a pretty quick and concise way of sharing what it thinks are the duo’s main selling points.