Apple releases three new ads to convince you to switch to an iPhone

Exactly one week ago Apple launched a revamped ‘Switch’ page on its website. That’s the portal that’s meant for people looking to switch to an iPhone, as the name implies. And with the new page came a new ad campaign as well, which debuted on the same day. A few different ads were released then, and three more have been outed today.

These are all short, 15-second clips. Two of them (titled “smooth” and “security”, respectively) focus on features that Apple thinks its smartphones have that the competition doesn’t offer on the same level.