Analysts: ASP of Samsung phones on the rise, thanks to Galaxy S8

Strategy Analytics have tallied the numbers and discovered that the average selling price (ASP) of Samsung phones during the April-June quarter was the highest in the last three years – $235. The analysts attribute this to strong sales of the Galaxy S8 duo.

Last year, the ASP was $232, dropping to $227 in the second half of the year when the Galaxy Note7 was supposed to take over as the new flagship. The historic high, however, was back in Galaxy S4/Note 3 era of 2013 – $289.

Back to 2017. Samsung sold an estimated 93 million phones in the April-June period of which 19.2 million were a Galaxy S8 or S8+. Budget models did well too, allowing the company to capture 21% of the smartphone market.

Source | Via (in Dutch)