Business

Adblock Plus will let publishers pay to show ads

Adblock Plus has announced the Acceptable Ads initiative, wherein it will let web developers place whitelisted ads on their website, which will then be shown to Adblock Plus users.

The process works by having a marketplace where ad publishers can submit there ads. If they fit Adblock Plus guidelines, the ads will be whitelisted. Web developers will then be able to choose these whitelisted ads alongside the ads they normally serve. These whitelisted ads will be shown to those using Adblock Plus.