90% of traffic generated through mobile services: Myntra, India’s leading online fashion retailer, today said that 90% of its traffic is being generated through mobile devices.

It said close to 85% of this traffic is driven by Android, iOS and Windows platforms, and interestingly, over 50% of the mobile traffic is coming from Tier II & III cities.

Referring to a recent study which ranked India second in consumers accessing the Internet for online shopping through mobile devices, just after China, Myntra in a release said with over 150 million smartphone users as of 2014, and penetration of mobile phones expected to reach 45% with whopping 520 million users by 2020, mobile is radically transforming consumer’s shopping behaviour.

Myntra said it launched its mobile app in May 2014 and within a short span of nine months, it has become one of the fastest growing shopping apps with over six million installs.

It is ranked No 1 among fashion shopping apps in India with a positive rating of 4.0 on the android app store, the company added.