It’s outside the nature of the strong willed, motivated IPO consultant, global strategist or structuring consultant to give up and through in the towel but sometimes failure is the only option. When you deal with a company, which will represent most of your clientele, that will follow instructions to get from point A to point B you can help them succeed promptly with little resistance and you can optimize their position with relevant ease if you are truly qualified for the contract that you’ve taken on.
Companies and individuals use various means to reach out to the maximum number of potential customers. Newspapers, TV channels, magazines, Internet, and now mobile phones have become a potent tool to convey the messages of the companies to the customers. Mobile marketing & proximity marketing today are increasingly being used to send across messages of the advertisers to the customers.
Your home and its contents are one of your most valuable investments. As well, protecting your loved ones is one of your most important responsibilities in life. Because statistics have shown that home burglaries are prevalent across the country, it is important to take the necessary steps to secure your home, not just against unauthorized intrusions, but also from such events as fire, floods, carbon monoxide leaks, and more. Fortunately, there are now a wide variety of home security systems designed to keep your home and family safe. The protection home security systems provide will give you peace of mind knowing that you will be alerted in the event of a threat to your home and family.
Before you decide to go public allow me to paint a picture for you. You’re on a crowded beach, the water is warm, the waves are calm and you decide to break away from the crowd and confidently swim a little further than everyone else. All is calm; the sun gently warms your back as one stroke after the next takes you further from the beach and closer to the distant horizon. A few minutes later the sun is covered by clouds and like a bomb ‘BAM’ a crack of thunder, lightning lights up the sky and buckets of rain begin to pour from gray clouds. You look back and the entire beach is deserted.
At some point in your life, you may have to pay tribute to someone by sending flowers to their funeral. This is the most popular way of recognizing the death and sending sympathy to the family. During this somber event, flowers have been known to provide a sense comfort by their beauty and color. Looking at the most popular flowers for a funeral may help you decide which sends the message you best wish to convey.
It’s almost funny to see the MLM guys in one corner and the Top Tier guy in another as to what is best. I have to tell you the truth; marketing is marketing and you just have to find something you like and then apply yourself.
I recently wasted three months getting to know an investor relations contact as it takes a few months before you’re ready to give up equity in someone else’s company to a stranger for services to be rendered in the future. The process is to first talk on the phone to the IR consultant and make nice talk. At this time you want to just let them talk because 90% of what they say is complete BS and 10% of it is what they wish they could do but up until now have never been able to.
When companies contact us about going public they will typically start out by saying something like, “I’ve been watching your videos and have been following your company in the media for a while now” or “I’ve been reading your articles about globalization and going public over the past few months and…”. My point in stating the above is this, I’ve never had a company that calls and says, “We were going to get a corporate line of credit but figured we’d go public instead”. Companies that are going about this the right way will have spent time preparing their company to go public and they’ve taken the appropriate initiatives to set up post public finance options, investor relations and other efforts that are conducive to their company performing in the aftermarket.
When it’s the right time to go public and you’ve looked at the pros and cons from all angles, it’s time to move forward and structure the company so that you can have a corporation worthy of investment dollars. First look at your company structure.
So many companies make gargantuan mistakes that are irreversible when it comes to fund-raising. Whether you’re taking a company public, finding an attorney to file your S1 or using a consultant to write a Private Placement Memorandum to raise capital; you need to know that you are a tantalizing snack for industry wolves. Companies seeking the above services with ill-informed executive decision makers often fall prey to predatory consultants who have no intention and couldn’t fulfill the services they are being hired for even if they wanted to. Upstarts and fast talkers who call themselves ‘business consultants’ are usually nothing more than resellers of a service who is a boilerplate, template driven organization without the contacts or know-how to facilitate an IPO, S1 or PPM.